What it is

The Image Finder Tool is a unique image search platform, based on a filtering system that analyses metaphors.

A free web-based tool, it allows you to explore a pre-selected range of high-quality images from Getty Images, Shutterstock and Alamy.

How it works

There are six universal metaphors, which we use - unconsciously - in all stories we tell ourselves about the world. So too in the stories of brands. They are: ENERGY, DECISION, ROUTE, CONNECTIVITY, EMOTION and STABILITY.

Knowing the metaphorical story components of your image will make your message much more effective.

Use the sliders, keyword search and filters to narrow down your choice. Once you have found the image you were looking for, you can purchase it directly from the source site.

What’s behind it

Unconsciously, the human mind perceives the external world via images, interprets these metaphorically and conveys them narratively. For the human mind, images are more than just visual artefacts. We understand, make sense of and express our interpretation of what we see by way of images.

The 6 Universal Metaphors of Stories is an approach that harnesses this metaphoric way of thinking. It has been developed by specialised image makers, social scientists and marketing insight analysts.

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